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Today’s Beauty Supply

Black-owned and operated, and serving the Alton community since 2000, Today’s Beauty Supply offers more than just affordable prices on hair and skin care products. We help you choose the products to look your best.

We help you choose the products to look your best, because we understand your beauty needs. We live in this community. We work in this community. We get you. We know that when you look good, you feel good, and you do good.


We feature the latest selection in hair, nails, lashes, cosmetics and more.

Get Inspired

The hottest looks from the coolest people, including our customers. @todaysbeautysupply


We love our customers, and they love us, too.

Black, local and family-owned right in the heart of Alton. Definitely my favorite place to get anything I need for my clients & myself.

Kennedi C.

Great Prices! Friendly one-stop shop for hair and more products!

Carlton M.

The only place I buy my hair products because they have the best quality and the best customer service!

Chavours L.

Let’s Keep in Touch

We want to help you continue to look good, feel good and do good! Keep up-to-date on the hottest trends, new product arrivals and our latest sales at Today’s Beauty Supply.